> For the complete documentation index, see [llms.txt](https://help.tellius.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.tellius.com/tellius-5.4/feed/what-is-a-feed-in-tellius.md).

# What is a Feed in Tellius?

Track key metrics and get real-time alerts

The **Feed** module in Tellius helps you proactively monitor important business metrics and get notified whenever there’s a meaningful change—whether it's a sudden spike, drop, or a breach of defined thresholds.

Feeds are designed to keep you informed in real-time without having to constantly check dashboards. You can set up alerts on any metric across your Business Views, define the level of granularity (daily, weekly, monthly), and choose intelligent or rule-based conditions. Once configured, alerts are triggered based on data refresh or a custom schedule and delivered straight to your inbox.

{% hint style="warning" %}
From v4.2, Feed is also available for live datasets.\
From v4.3, calculated columns and marketshare aggregation can be used for Feed creation.
{% endhint %}

### Why should you create a Feed?

Receive real-time notifications for any significant change, be it a drop or a spike, in your metrics. Keep a pulse on your data without the need for constant manual checking.

* Track metrics using ARIMA-based trend forecasting or manual thresholds.
* Set the frequency and scope of tracking—filter by dimensions like region, product, or segment.
* Understand which sub-groups are driving changes with automated breakdowns by category.
* Get alerts with detailed feed reports, on refresh or custom schedules, via email.
* Feeds work with both in-memory and live-mode datasets.

For example,

* A regional sales manager wants to be alerted whenever monthly sales drop by more than 10% compared to the previous month.
* An operations team monitors **“Average Shipping Cost”** weekly to ensure logistics expenses don’t exceed a threshold (e.g., $5/item).
* A product analyst tracks **“Product Return Rate”** by sub-category. If a specific product group has a return rate > 5%, an alert is triggered.


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