# Creating Key Driver Insights

1. Navigate to the **Discover** tab and click on the plus button.
2. A list of all available Business Views will be displayed.
3. Sort or search the list and choose the required Business View.
4. As a first step, you need to choose the type of Insight you want to create. There are three types of Insights: **Key Drivers, Trend, and Comparison**.

<figure><img src="https://content.gitbook.com/content/VXyBWnsg0T2tHBl87viA/blobs/3IpBmkVdtWgQp004gnOz/image.png" alt="" width="563"><figcaption><p>Choosing the type of Insight</p></figcaption></figure>

{% hint style="info" %}
To know more about the differences between the three types of Insights and to choose the best Insight type as per your needs, check out [this page](https://help.tellius.com/tellius-5.6/insights-discover/understanding-the-types-of-insights).
{% endhint %}

### **Creating Key Driver Insight**

If you choose Key Driver Insight, then the next step will be displayed as follows:

<figure><img src="https://content.gitbook.com/content/VXyBWnsg0T2tHBl87viA/blobs/qpubjEqM9qQcvxZG2z2N/image.png" alt="" width="563"><figcaption><p>Configuring Key Driver Insight</p></figcaption></figure>

#### 1. What Drives (Measure or Dimension)

* Choose the influencing factors you want to examine as a potential driver of business performance. Select from a list of measures (quantitative data) and dimensions (qualitative data) from the selected Business View.
* For example, choose "*Revenue*" as the measure because you're interested in understanding what factors drive the most sales.

#### 2. Date/Time Filter

* Specify the time frame for the analysis. It helps in narrowing down the data to a specific period to identify trends within a given context.
* For example, you can set the filter to include only data from the last fiscal quarter.
* Select the required **Date Columns** from the dropdown list. Click on **Range** to specify the range of dates.

#### 3. Filter

* By adding filters, you can include or exclude certain data points based on predefined criteria. This fine-tunes the analysis by focusing on the most relevant data for your inquiry, such as a particular product line or customer segment.
* For example, if you want to focus on transactions over $500 to identify what drives these high-value sales, you can set the filter condition: *Transaction Value > $500*.
* Click on the **"+"** sign to view the filter condition fields. Select the required column, operator, and value. To apply more filters, click on the **"+"** sign again. Click on the **"x"** sign to remove the filter.

<figure><img src="https://content.gitbook.com/content/VXyBWnsg0T2tHBl87viA/blobs/mon0CSFM34mZFaKjfT7n/image.png" alt=""><figcaption><p>Applying filters</p></figcaption></figure>

#### 4. Consider (Range Selector)

* Defines the data scope of your analysis. Adjust the range selector to select the portion of the dataset that Insight should consider.
* For example, if you set the "**Consider**" field to "**50%**", half of your entire dataset will be selected for the analysis. This can be particularly useful for analyzing a sample of your data when the full dataset is too large to analyze efficiently.

#### 5. Name

Give a meaningful name to your Insight and click on **Next**.

{% hint style="info" %}
To know more about the next step, where you want to include/exclude columns, please check out [this section](https://help.tellius.com/tellius-5.6/insights-discover/the-art-of-selecting-columns-for-insights).
{% endhint %}