# Insights (Discover)

Tellius Insights analyzes your data through sophisticated machine-learning techniques, allowing you to effortlessly decode the narratives hidden within your data. With a single click, it is designed to uncover root causes, key drivers, and underlying trends.

In the **Discover** tab, there are four main categories of Insights: key drivers, trends, comparisons, and anomalies/correlations.

### **Understanding the different types of Insights**

In Tellius, you'll encounter a variety of insightful analytical types, each designed to answer different business questions and enhance your understanding of your data. Let's break them down:

1. **Key Driver Insights:** Ascertain the significant factors that sway a business outcome and reveal underlying patterns. These insights help identify variables that majorly impact specific business outcomes. For instance, you might want to find out the key drivers influencing sales in a particular product segment.
2. **Trend Insights:** Explore the reasons behind fluctuations in crucial business metrics over specific time periods. This gives you an understanding of what caused changes in your key business metrics. For example, you could determine why the number of unit sales increased last month.
3. **Cohort Insights:** Grasp the reasons behind differing performances among two cohorts. This analysis helps compare the behavior or characteristics of two distinct groups. For example, you could investigate the differences in sales between Product A and Product B.
4. **Discoveries:** Uncover hidden anomalies, trends, and correlations within your data. This type of insight aims to highlight unexpected patterns or data points. For instance, you could uncover anomalies in the sales volume for 2023.


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