What are Trend Insights

Hardik Chheda Updated by Hardik Chheda

Trend drivers are insights focused on trends or patterns in the data over a particular period of time. The trends can help your organization to understand the changes happening and accordingly make the appropriate business decisions.

You select a column that contains the date and time information and then choose certain mathematical functions that you want to measure on the dataset to investigate the changes that occurred in the business over a period of time.

Key elements of trend insight 

Overall Change

The Overall Change section displays the total change in the dataset in the selected time period for the selected feature.

Change by Segment Chart

This Chart shows how the values in the target column change for different segments. The green color indicates increasing values, whereas the red color indicates decreasing values.

You can click the bar in the chart to view the detailed analysis of the corresponding segment.

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In this section, you can view the trend in the dataset over the period of time for different segments. The Chart displays the segment trend and the overall change in the dataset.

In the trend chart, the Overall trend is without including the filter conditions. However, the segment trend is the trend over the selected segment, including the filter conditions.

Explore Segment

In the Trend Driver insight, you can explore a particular segment for more specific information. On the segment pane, click the Explore Segment link.

You can explore the details in the form of charts or tabular data. In the chart, you can select other dimensions to check the performance of the selected feature.

You can also perform the following operations:

  • Click the Raw Data button to view the data from the dataset associated with the chart in the segment.
  • Click the Add To Vizpad button to add the chart as a Vizpad.

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